Izgleda da su PR i SEO dve različite marketing taktike.
Koreni PR idu čak do 16-og veka dok sa druge strane SEO je mlad i jedva star oko 25 godina.
Međutim, jedan od TOP faktora u rangiranju sajtova su linkovi visokog kvaliteta, odnosno linkovi sa relevantnih sajtova, što zapravo može biti osnovni element PR strategije.
Da bi se došlo do ovog zajedničkog “nastupa” PR i SEO potrebno je:
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