Facebook je drugi po posećenosti sajt u svetu odmah iza Google-a, a ispred YouTube-a. Najtraženiji pojam na Google u 2018. Je Facebook ispred YouTube-a.
Svakog dana 4 mlrd. Ljudi pristupa društvenim mrežama. Na Facebook-u postoji preko 60 miliona stranica posvećenih brendovima odnosno firmama.
2017-te 66% korisnika između 18-24 su odani brendovima na društvenim mrežama, 60% u grupi starosti 25-34, govore istraživanja.
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